This text provides a comprehensive account of the major media industries and related institutions in Singapore. The five major components of Singapore's mass media are analysed: the press, television and radio broadcasting, film and cinema, advertising and public relations.
- Title
- The development of Singapore's modern media industry / Tan Yew Soon and Soh Yew Peng
- Creator
- Tan, Yew Soon
- Subject
- Mass media--Singapore
Mass media--Economic aspects--Singapore
Media and advertising
- Publisher
- Singapore : Times Academic Press, 1994
- Contributor
- Soh, Yew Peng
- Digital Description
- application/pdf, xvi, 263 p.
- Table of Contents
- Partial contents: ch. one. The press. History of the English Press. History of the Chinese Press. History of the Malay Press. History of the Indian Press...
ch. two. The broadcasting industry. Development of radio broadcasting. Development of television broadcasting...
ch. three. The film and cinema industry. The film industry...
ch. four. The advertising industry. Singapore's potential as a regional advertising centre...
ch. five. The public relations industry...
All Rights Reserved. National Library Board Singapore 2009.
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