"This volume presents nearly 400 advertisements – from the 1830s to 1960s– from the collection of the National Library, Singapore. They are selected from a variety of print materials, including newspapers, books, periodicals and ephemera. Written by our own librarians and curators, the eight chapters in this book provide an overview of print advertisements for a range of goods or services: automobiles, entertainment, fashion, food, hospitality, household goods, medical and travel. Beyond offering a glimpse into the material world of a particular period, advertisements may also reveal certain cultural conditions of the day, such as racial prejudices and gender stereotypes"--Foreword.
- Title
- Between the lines : early print advertising in Singapore, 1830s-1960s
- Subject
- Advertising--Singapore--History--19th century--Pictorial works
Advertising--Singapore--History--20th century--Pictorial works
Media and advertising
- Publisher
- National Library Board, Singapore, 2018
- Contributor
- National Library Board Singapore
- Digital Description
- application/pdf, 40717 KB, 202 p. : ill. (some col.)
- Table of Contents
- Foreword – Introduction
Wheels of change
That’s entertainment
Changing tastes
A matter of style
A warm welcome
The modern Malayan home
Treating a population
Bon voyage –Endnotes
Image sources – Bibliography
About the authors.
All rights reserved. National Library Board Singapore, 2018
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