The Straits Times Annual, 1 January 1953

Total Pages: 75
1 134 The Straits Times Annual
  • 7 1 THE STRAITS TIMES ANNUAL FOR 1953 |^3*7s|
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  • Page 1 Advertisements
    • 45 1 J If m m ■r t i n 0 k' P 1 m r k ffir Sfc; «15 I&3 V- S, V» v m R RARE :95?-=> STR t» y> a v J ■•> ji ■3m <*% 5 s *»k N t A f i > $>$>'* )i; >V
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    • 214 1/2 A colour-photograph taken by The Shell Photographic Unit. rv r\ n rreflected trees, buildings that crowd the bank as though to paddle in the smooth-flowing river There is no need to say exactly where you'll find this view. It has its mirror image a thousand times over in Malaya. It
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  • Page 3/4 Advertisements
    • 45 3/4 L! I •li srt b i w l)' if: ,1 «•< ti L X Typical examples from the range of &<s.e. HOUSEHOLD ELECTRIC APPLIANCES MADE IN ENGLAND Manufacturers: THE GENERAL ELECTRIC CO. LTD. OF ENGLAND MAGNET HOUSE. KINGSWAY, LONDON, W.C.2 Branches and Agencies throughout the World
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    • 33 3/4 PROPRIETORS OF m w* m AYAM t BRAND PRODUCTS IU h a MERCHANDISING: BUILDING MATERIALS PROVISIONS SUNDRIES La pr\ AZIMITe CM (Incorporated «r SINGAPORE IMPORTERS* EXPORTERS AGENTS S S A 9i 0 7
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  • Page 5 Advertisements
    • 120 5 in JStumpat •&Km BAHRU M HANGAR am, ALOR STAR SONGS! P4TANI \fi J3 K{/lJ m WM spa Wtm yWM i fSN£BONGr£BAL Y* W ft TA! PING &MA /L TELDK ARSON Jts A with factories in K 1 an g and in Singapore and branches and agencies in large and small
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    • 80 5 ”"7 BERGER PAINTS are specially formulated and packed for this country. You can depend upon them to stand up best and stand up longest to all the rigours of the climate. Every tin of Berger Paint moreover, offers that surpassing quality and that beauty of finish which have earned for
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  • Page 8/9 Advertisements
    • 95 8/9 5# T» LAND 's> '‘ROVER ::j:; A >0 > R s V ■p as I*’ a ,i liiSl C\i t I j?l ft SHI fear MS K Hl»* *1 -I mm”'** um j THE ROYER COMPANY LIMITED LAND-ROVER AND ROVER CARS THE STUDEBAKER CORP. LIMITED STUDEBAKER CARS AND TRUCKS LEYLAND
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    • 35 8/9 A '~sSy Vi »ia® M K> r n I r EGD co STAR COW BRAND and UMBRELLA BRAND COFFEE POWDER GOLDEN STAR CO. 380 H,PAYA LEBAR RD.,SINGAPORE. CABLE: “GOLDSTARCO”* TEL: ***** P. O BOX 1724
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  • Page 10/11 Advertisements
    • 57 10/11 7fiehuĕeojf' j 0 :..r 0 li* s?! B» ;< s K HSai D !>' <j Rsr isss is ai iiii 3 is^ iijj ltd.B i ii«! ii!! 31«! ii«! 5 Orchard road SING A P o (EPSAL CARS^UM^IL^ UNI FORD CARS TRUCKS sic TRACTORS 0 3 UNIVERSAL CARS LT SINGAPORE
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    • 48 10/11 a/ie 4uJte JwaM rf/ m 4 r*- r gjaiwifw I i w. :J!J >L\ i *> 25l'J *!?Hi °f a ,itU»f vN .•r WHITE AWAYS WHITEAWAV LA I D LAW CO., LIMITED. BRANCHES THROUGHOUT FAR EAST, SOUTH AFRICA AND SOUTH AMERICA SI NCAPORE 1 POST BOX 696 PHONE 5436
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  • Page 12 Advertisements
    • 132 12 Whatever the we r in any climate SfSi r ‘The coolest shirt in the world”—that is the description which has been given to Aertex, How does it achieve this sublime claim why is it that when you put on an Aertex shirt it is so light that you feel almost
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  • Page 13 Advertisements
    • 49 13 11 4. f J w M yV! $5 P! ■*'.4 I 1C HA t V iS. 3* m u ft* r t m at. > ■?jSt "ig^. SBSF* PgM Hi _^y, O >u/ Cs o/os s ;;///<y// /■•> Q, rf/a f/a 7 Q? < y //r/r /Z/c/ ?e. s' /.9JTJ?
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  • Page 14/15 Advertisements
    • 45 14/15 I 1 I i k 6 hut it is by skill in the higher development and finer production of his inventions (as instanced by these Morphy-Richards achievements) that the way is made easier and more pleasant. MORPHY-RICHARDS LTD 121 VICTORIA STREET LONDON, S. W. 1
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    • 82 14/15 A mat rm 'W f •■'ft B ELECTRICAL EQUIPMENT /or INDUSTRY Manufacturers of plant and apparatus covering the generation, transmission, distribution and application of electrical energy. METROPOLITAN-VICKERS ELECTRICAL EXPORT CO. LTD. Member of the A.E.I. group of companies Manchester, 17, England Four 25,000-kW. turbo-generators are being built for the new
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  • Page 16/17 Advertisements
    • 93 16/17 S' e-s V; r r S M n J IM J -J v Britain’s Heritage Quality Who can see the scarlet tunics, the shining steel cuirasses, and the dancing white plumes of the Life Guards without a sense of pride They are one of those English institutions which make the
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    • 199 16/17 s£ 48 fl K j Super Service at your command All the time —-all the way wherever you fly with Australia’s International Airline The customer is always right with Qantas Constant care for personal comfort makes all the difference, all the way day or night, in the air and on
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  • Page 18/19 Advertisements
    • 14 18/19 8» U laiiilainiitg a ie (iTradiliou. THE FLYING DUTCHMAN K.L.M. ROYAL DUTCH AIR LINES.
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    • 111 18/19 THE GIFT THAT SAYS Cfcru. Whatever the occasion, your gift of Sheaffer's II will keep its memory untarnished and with a pen that's right up to the minute. This remarkable Sheaffer achievement is made possible by the Touchdown Tiller that provides substantial fluid capacity without demanding ksnow- usAaZj- hjuu a
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  • 170 20/21 Malaya and Her Neighbours Malcolm MacDonald. 22 Singapore Vista Leon Shin Hung 28 1 EMPLER I AKES OVER Leslie Hoffman 31 New Year Sea Sports c. a. Gibson-Hiii 34 400 New Villages Uni rright 41 Chiciiaks on the Ceiling M. r. f. Tweedie 46 New Homes for Old Anson
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  • Page 20/21 Advertisements
    • 34 20/21 u *r A *t>. V A ~ot. M Mobilgas ton SERVICE DEPENDABILITY STOP AT THE SUN OF ms mm k r J^r) Zi STANDARD-VACUUM OIL COMPANY (INCORPORATED IN U. S. A. WITH LIMITED LIABILITY)
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    • 167 20/21 All colour pictures, including the cover study of Rokiah, the Malay film star, are the work of Straits Times staff photographers: Leon Shiu Hung (Chief Photographer), Lee Tuck Soon, Kok Ah Chong, Norman Cottrell and Sam Kai Faye. The pictures were taken on Kodak Ektachrome and processed at The Straits
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  • 3119 22/23 THE Rt. Honourable Malcolm MacDonald, Commissioner General for the United Kingdom in South-East Asia, surveys the battle that countries of the region are waging against militant Communismstressing the crucial importance of the struggle in the frontier lands’ of Indo-China and Burma. T'HE security and well-being of
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  • 173 28/29 THE heart of official Singapore looking down on Empress Place from Fullerton Building, on the south hank of the River. The key (right) shows 1. Cavenagh Bridge, completed 18b8 and named after Sir Orfeur Cavvnagh, last Governor of the Straits Settlements under the East India Company; 2. Marine
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  • 1901 30/31  -  by LESLIE HOFFMAN Chief Federation Correspondent of The Straits Times TT would be too simple an analysis of the improved situation in the Federation of Malaya in 1952 to say that it has been entirely due to the fine leadership and generalship of Sir Gerald Templer, however
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  • Page 30/31 Advertisements


  • 1676 34/35 C. A. Gibson-Hill, who is an authority on the sailing craft of Malaysia, tells the story of the Colony’s annual sea sports. Although some of the odd, historic boats are gone, or are going, the regatta is as much alive today as it has ever been
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  • 1751 40/41  -  by NONI WRIGHT ONE-TENTH of the population of the Federation some 500.000 people—has been taken from squatter isolation and gathered into 400 New Villages in two years. That this huge operation was accomplished without epidemic, famine, or widespread unemployment was miracle enough. But few of even its
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  • Page 40/41 Advertisements
    • 141 40/41 PENANC IPOH TELUK ANSON KUALA LUMPUR PORT SWETTENHAM I- SEREMBAN PORT DICKSON MALACCA SINGAPORE ?Av.*A OW TRADE AND INDUSTRY IN MALAYA Atl fiyTv TO TT6XEI TWV &AACOV SIOKOVUV TTOU T&V T£ £)9aL6vTWV Kai I^a^VTWV fxarta. oCrroi 64 4iaiv ipirepoi •4| yap; Nal. Kai 4uir6pwv 64| tcnoopsOa; ndwi yi. And among
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  • 895 46/47  -  by M. W. F. TWEEDIE, Director, The Raffles Museum T)EOPLE who have lived in Malaya all or most of their lives tend to take the chichaks for granted, but most newcomers from temperate countries are astonished by their ability to run freely about on the ceiling,
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  • 1235 48/49  -  by ANSON SEWELL Chief Improvement Planning Officer, Improvement Trust. "WHY can I not obtain reasonably good housing accommodation for myself and my family’ is an oft-heard question in Singapore. Indeed, it is a universal question asked by roughly one in live families throughout the world. United
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  • Page 50/51 Advertisements
    • 53 50/51 RAFFLES HOTEL THE BEST KNOWN HOTEL IN THE FAR EAST me W $ll 15 M fan nr »rt-i Every Modern Comfort Air-Conditioned Rooms Excellent Cuisine THE PALM COURT GRILL PROVIDES THE BEST FOOD AND THE MOST DELIGHTFUL ATMOSPHERE IN TOWN ORCHESTRAL or DANCE MUSIC NIGHTLY IN THE SPACIOUS BALLROOM Phone
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  • Page 52/53 Advertisements
    • 155 52/53 m ifcWraMr •> i- -V -< M t" A itt ,#I A MS* L mm ?&\W' VS a/ rW 53JSTS»',--CT- r S*v~IP''" gKi Historic Hr rival, It is with understandable pride that we reproduce this artist s impression of the Hindustan approaching Singapore on a morning in March, 1828. Our
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  • 216 54/55 WILD Elephant at Play T'HIS remarkable series of pictures A of a Malayan wild elephant playing a game all by himself in the jungle was taken by the late Mr. Theodore Hubback, former Chief Game Warden and at one time the best-known shikari in the Peninsula. The pictures were first
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  • 2097 56/57  -  by SIR FRANKLIN GIMSON, K.C.M.G., First Governor of the Colony of Singapore and first Freeman of the City. I am surprised in conversation with otherwise well-informed people how little is known of Singapore and of its importance to South-East Asia, to the British Commonwealth and
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  • Page 60/61 Advertisements
    • 32 60/61 i I .rl. KM m m X Crisp... beautifully recorded on Kodachrome Film, sharply defined by a Kodak Ektar Lens. Address your photographic enquiries to KODAK (MALAYA) LIMITED, SINGAPORE KUALA LUMPUR TRADE-MARK
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  • 1439 62/63  -  by Sir Richard Winstedt, K.B.E., C.M.G., D.Litt. A BLACK night, a sodden track with puddles visible by the fitful light of a torch and rain-drops pattering from murky foliage, the outline of a palm-leaf house on stilts, a crowd of Malays silhouetted like great birds in a
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  • 113 66/67 jp ENANG has some of the most beautiful beaches in Malaya. They attract not only the people of Georgetown, who love their island, but holidaymakers from all over the Peninsula. It is fitting that a picture story should begin at lovely Batu Ferringhi (left). Close by is Of
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  • 364 70/71 rfAXE of the major economic pro- blems facing Malaya today is the plight of the rubber smallholder, most of whose trees are over-age and need replanting if the productivity of his property is to be maintained. In the Peninsula, there are about 3,700,000 acres under rubber, of
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  • 1775 72/73  -  by DATO SIR CHENG-LOCK TAN Founder President of the Malayan Chinese Association T'HE specific problem in Malaya today is how to integrate the several races into a single political community, so that it may become one people, one country, with one government, animated by Malayanmindedness and
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  • 1217 78/79  -  Malay melodies and European songs have been interwoven and the old ronggeng music has got a new rhythm the joget modern. by L. WEBB JONES fT'HE discovery that music plays an important part in Malayan life should not come as a surprise to the seeker after knowledge. The
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  • 1044 80/81  -  by GEOFFREY GELDARD THERE is a growing Commonwealth flavour about the composition of the forces that are fighting Communist terrorism in Malaya. Men from Africa and the Antipodes are active comrades in arms with those from the British Isles and Malaya’s own security forces. Among
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  • Page 82/83 Advertisements
    • 118 82/83 u i LI i-r m w av 1 fit BOP II a Singe Sfi SWSE i x--S> -v„ rw. -iX: i» N G S E R V'/ t* J m* Backed by P over 100 years of sewing service the world wide SINGER organisation is well represented mmwzx&F A n
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  • 1854 86/87  -  by ERIC JENNINGS FOR I Sylvia, whose loop-holed walls of billion wood 1 will stop a rifle bullet, stands on a small hill at Kapit, just below the confluence of the great Rejang River with its tributary, the Baleh. Here in the Third Division of Sarawak, 150
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  • 1274 90/91  -  by MICHAEL FORBES TT is true of almost all groups of animals that a greater variety of species is found in tropical than in temperate countries, and butterflies offer an outstanding example of this. Great Britain and Malaya are territories of comparable size. In the former
    Pictures by M.W.F. Tweedie.  -  1,274 words
  • Page 90/91 Advertisements
    • 85 90/91 < jCL r.m VA u syJYfii Zr: Preparing to be a Beautiful Lady This titian-haired young lady is Catherine. Even the timid birds are not afraid of her, because Catherine is so gentle with them. As gentle as Pears Transparent Soap is to her own delicate skin. With her lovely
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  • 1975 96/97  -  The Institute for Medical Research, Kuala Lumpur, of which Dr. Field is the Director, has seen and sometimes A taken part in the triumphs of preven- tive medicine which have changed M the face of Malayan disease during an eventful half century. if By
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  • Page 98 Advertisements
    • 110 98 IMIT/j > A RE 9n touch, mik London Correspondents SHAW DARBY Co., Ltd., 14 19 Leadenhall Street, LONDON, E.C. 3. /''^’NfjtfwAY /l£d/ SVVEDEN 'GREAT -^BRITAIN *<-^B i. FRANCE SP W AFRICF Registered Head Office AMBER BUILDING, 5 MALACCA STREET, SINGAPORE. m^L /CANADA T UNITED STATES -/AMERICA \LAYA V^SARAwa'k .SINGAPORE^ “SOUTH
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  • 456 102/103 TN the middle nineteen-thirties a A factory was started at Kota Bharu in Kelantan for the production of imitation batik sarongs. It made small profits, and during the next six years several others entered the field. Since the war the industry has flourished, and there are now more
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  • 1093 104/105  -  This 61-year-old craftsman has no catalogues, sketches or display models. The details of the gods of the Chinese pantheon are stored in his wonderful memory. by ALAN ELLIOTT TF you want to buy the image of a A Chinese god you can place your order
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  • 1528 106/107  -  by TOM HARRISSON, D. 5.0., Curator, The Sarawak Museum /AFF the south-west of Borneo lie three small islands, TalangTalang Besar, Talang-Talang Kechil and Satang, in the beautiful wide bay of Santubong, dominated by the lovely mountain of Poi, 6.000 feet high. Each of these islands has a
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  • Page 108/109 Advertisements
    • 373 108/109 A y 'V 4 Finest flowering of a craftsman’s dream THIS WATCH is the latest and greatest of an illustrious line of forbears. Since men set out to measure time, they have tried, as well as measuring the hours, to make their instruments give the date. Even when mechanical clocks
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  • 1258 110/111  -  by A. W. HAMILTON. who is an authority on Malay jolklore, retells a story of Sang Kanchil. The Mousedeer is the Brer Rabbit of Malaysian legend, which endows him with a skill and cunning that outwits all the great beasts of the jungle. VTOW of
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  • Article, Illustration
    87 114/115 YOUTHS and maidens perform the Djanger, 1 one of Bali's modern dances introduced about 1923. The costumes are modern too and it is distinct from other Balinese dancing. The Djanger, danced in a rectangle, has 20 maidens or less on opposite sides with 22 ketjak (youths) or fewer
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  • Page 117 Advertisements
    • 44 117 LAND FOR FACTORIES BIG OR SMALL FOR APARTMENT BUILDINGS FOR LARGE RESIDENCES FOR SMALL BUNGALOWS FOR TERRACE HOUSES FOR SHOPHOUSES FOR SHOWROOMS FOR ALL PURPOSES CREDIT FONCIER MEYER CHAMBERS (3rd FLOOR) P.O. BOX 190 CREDIT FONCIER D EXTREME-ORIENT (Incorporated in Belgium with limited liability).
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  • 3293 118/119  -  by M.C. ff SHEPPARD, MB.E..M.CS British Adviser, Negri Sembilan VOU must understand, 1 wrote Kipling in 1889, “that apart from the tin mines there is no special inducement to Europeans to reside in Larut.” This deliberate understatement applied still more forcibly to the early 1870’s. Even the
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  • Page 122/123 Advertisements
    • 149 122/123 oIW ,0U BBJ A« o.e. *;tVc« ',r B«o,kc 8 «o,kcs,ec P ot res'»'* h e earth l -rn- Ued.sh steel surtace and ftn *,ficen tty 1 h has b een veil. s» bJ ,Topics, a ta tions > n J time agate i»»*" 1 me Jie three oi mm ,V
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    • 48 122/123 LENDRUM (EASTERN) LIMITED Paper, Printing Machinery, Printers’ Sundries MERCANTILE BANK BUILDING Telegrams Inland Lendrumco Foreign: Lendrum, Singapore SINGAPORE Telephone ***** P.O. Box 196 0) i L 7 cu t VfP‘ V "/7 W SOLE DISTRIBUTORS FOR FEDERATION OF MALAYA. SIAM. SARAWAK, BRITISH NORTH BORNEO:— THE BORNEO COMPANY LIMITED
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  • Page 124/125 Advertisements
    • 118 124/125 11l tnhe cure of your shoes! SAYS M R. M ELTON lAN He's had years of experience in caring for footwear of all shapes, sizes and colours. Leather shoes need Meltonian Cream, made in white for all shades of polished leather, and in a range of fashionable colours. It sinks
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    • 334 124/125 FIRE FIGHTING EQUIPMENT “STANDS GUARD THROUGHOUT THE WORLD FOAMITE DRY CHEMICAL EXTINGUISHERS Dry Chemical is a finely ground free-flowing powder, non-toxic, non-corrosive, non-freezing and a nonconductor of electricity. Recognised as one of the most modern and effective of fire extinguishing equipments, it functions in the most hazardous, and in all
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  • Page 126/127 Advertisements
    • 94 126/127 PROGRESS s Malaya r us 1 BB iia A Hi! 1 fi II n !§l i VX I IS ol SEREMBAN 11 ?51 s SJ i ll', Bfllfflß S I PO.H, ,sl 1,1 g-.-J lil I Civil, Mechanical, Electrical, Marine, Structural and Sanitary Engineering, Ship and Dredge Building, Steel, Iron
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    • 35 126/127 £«fi!RO HONC KONC, SINGAPORE, KUALA LUMPUR, PENANG AND IPOH. Associate offices at: NEW YORK, SAN FRANCISCO, OTTAWA, MONTREAL, RIO DE lANEIRO, BRADFORD, HAMBURG, BIENNE, DIAKARTA. MANILA, TOKYO, OSAKA, KOBE, OKINAWA. SINGAPORE TELBSZ46 PENANG TEL 1852
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  • Page 128/129 Advertisements
    • 81 128/129 COPENHAGEN LISBON BILBAO MADRID CYPRUS NAIROBI BULAWAYO JOHANNESBURG DURBAN JACOBS,NATAL CAPE TOWN TORONTO BR.WEST INDIES LA PAZ RIO DE JANEIRO SANTIAGO BUENOS AIRES MONTEVIDEO BOMBAY CALCUTTA MADRAS KARACHI COLOMBO SHANGHAI HONG KONG SINGAPORE MELBOURNE SYDNEY ADELAIDE PERTH BRISBANE WELLINGTON DUNEDIN CHRISTCHURCH AUCKLAND SPICERS PAPER AND BOARDS AND PRINTING MACHINERY SUPPLIERS
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    • 45 128/129 -\-SM6WOR_E'S SMAfiffST STORE isjnCSS vi m I r'*r#« nm 5 5 Mf :t--v SUCCESS IS due to -\\\\ve prices and courteous servi 'ce «VI t**°. 5*6 GAPO9* LUM "V» I 1 \tt e opera+e a slope on similar lines in KllM-^ ROBINSON Be CO. Clo.
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  • Page 130/131 Advertisements
    • 25 130/131 FAR EA9HDTORS I» m c= iUCikS I I HP LTD motors EAST FAR >»*« E cm LUCAS GIRLING REPRESENTED IN THE FEDERATION BY WEARNE BROTHERS LTD.
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    • 61 130/131 Get the SPACE...Get the BEAUTY.. Get the BEST get i i at.m 1 1 ■v B s i fin tJri m m m IMM •fgsaTi m 1««. L**i L -v DOMESTIC REFRIGERATORS NOME FREEZERS ELECTRIC COOKERS ICE CREAM CABINETS COMMERCIAL REFRIGERATION BOTTLE COOLERS AIR CONDITIONING 06 Years Proven D EPendA
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  • Page 132/133 Advertisements
    • 90 132/133 I Consider the Ants r so runs the old adage. They work and reckon against the days when they no longer may work. Have you reckoned against those days when you retire? Adequate Insurance will give you THEN just what you are able to plan NOW. Guaranteed Regular Income during
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    • 44 132/133 :i if r N COR PORATED imm i ISI N SINGAPORE j i W; im%i v, 4 FOUNDED I N 18 5 7 IMPORT, EXPORT, COAL AND PRODUCE MERCHANTS, insurance, SHIPPING AND BUNKERING AGENTS. SI NGAPORE, KUALA LUMPUR, IPOH, PENANG, KUCHING LONDON. II 111
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