The Straits Times Annual, 1 January 1940

Total Pages: 96
1 185 The Straits Times Annual

  • Page 1 Advertisements
    • 59 1 NCORPORATEO I N 'sf r'I| SETTLEMENT'S t M f A tii! VI i 1 ~.S_ £T £8 'A ,'T ►V'V*?«£ Q r\ SMimM r FOUNDED I N 18 5 7 IMPORT, EXPORT. COAL AND PRODUCE MERCHANTS, INSURANCE, SHIPPING AND BUNKERING AGENTS. SINGAPORE KUALA LUMPUR IPOH, PENANG AND LONDON. I 1
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  • Page 2/3 Advertisements
    • 73 2/3 t mss* 7 T. m .in I raffles HOTEL ii ii III i i lift IliSi ttr TT i mimmi i /-N 1 r;m RAFFLES HOTEL SINGAPORE The Premier Hotel of Malaya Known all over the world for its Accommodation and Social Atmosphere THE CHOICEST FOOD IN TOWN EVERY ROOM
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    • 34 2/3 rkrt ****S* o/ Qw° |ity .The H«» se J rott° nS We l iave tv Ot S'" 55 etc. 4e va i^ totnte U ft^evve t\v^ ft v15 cou' d b Sa,teiaCt SfiftVlCB Q
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  • Page 4/5 Advertisements
    • 75 4/5 50 m i m PefX 1 if® ✓nfijli 506» so Goto lV p an» PrlK F rifll 5^8 a FiNe st Scotch h,S > OF GREAT A Gt j 1 WH IS kY WhiP vu u uewar *g 1 H-iifi, pEP-V sm r SC®ce Finest B ar&SoBsh OF JOlffiDfsTIELE^ri P
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    • 18 4/5 wt V){{ t\ J s\\ > k > m-. .%> xxx **»5^ >- >2 r-@* •a*" ADDRESS INQUIRIES-THE CHAIRMAN. HARBOUR BOARDS, SINGAPORE
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  • Page 6/7 Advertisements
    • 73 6/7 (t r -i r* V? c. j: T l 1 ft t f -i iv; > <>t HI m V.S*1 i fv«t t V vV jfigi ;Pr PROCESS OF RENDERING REPAIRING WATERPROOFING OLD NEW CONCRETE STEEL TIMBER STRUCTURES Widely used for Reconditioning Cf repairs to RESERVOIRS AQUEDUCTS JETTIES WHARVES BUNDS
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    • 27 6/7 a. Vi t. ja PiKrt' NT W-" 4 i>S¥ --.V .V I> V o -K OBTQINflBLC FROffl ALL HIGH CLASS STOR6S THROUGHOUT mflLPIVfl John Player Sons, England.
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  • Page 8/9 Advertisements
    • 51 8/9 JOHN MOREY COMPANY LIMITED THE LARGEST ELECTRICAL CONTRACTORS IN MALAYA I X* J M 'H I 1 e s I u o H TV c R T M* P fIL SOLE AGENTS W.T. HENLEYS TELEGRAPH WORKS CO., LTD. A. REYROLLE CO., LTD. BRUCE PEEBLES CO., LTD. RECORD ELECTRICAL CO., LTD.
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    • 68 8/9 Y iW\®v 18- SONS LICDISX6D fraiffl t goiisl* iaßLisHeD 'Y x_ JOSEPH TRAVERS SONS LTD. established in London 1666. specialise in the export of canned pineapples, pepper and spices and the import of wines and spirits, selected canned goods of all descriptions, biscuits, confectionery, cereals and pharmaceutical products, on a
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  • Page 10/11 Advertisements
    • 99 10/11 m s I K r. rWe specialise in books on all subjects, distinctive stationery, decorative prints, and many other lines which are unique in Singapore. Visitors are cordially invited to visit our showroom where every facility is offered for the inspection of our stock without obligation. Departments are under European
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    • 121 10/11 FURRITURE fH —-TTTmrrTTTTTIF i min m r W/. m m i ML m 'JL wm 1 m m i 'X asm „1 JL FURNITURE MANUFACTURERS INTERIOR DECORATORS HOUSE REMOVERS, PACKERS, FURNITURE DEPOSITORIES, BUILDING CONTRACTORS. \A7HEN you have decided to redecorate your house or flat, "or even one room in your
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  • Page 12/13 Advertisements
    • 278 12/13 The Only Pen of its Kind in the World ...The Gift Supreme Parker VacumaticPens marked with the Blue Diamond on the Arrow Clip are Guaranteed for Life. rf At birthdays, anniversaries, confirmations, school events —for social as well as business gift occasions—you can bestow good fortune to every one with
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    • 134 12/13 m. m 0 o 0 0 0-0° Oo P w-. r« Vi3^ NB iK SV' iVv i& K p. 3* 1 1 5Q 4H :swz\ -0 •'^W' «.„.,1 i v .4 u.n» ,l|f vui}iim—3 i«j *»»»u*\ty i 'V%««\ %Ulfi»33« •?|-V>* V. *l»\ BuiM>-i»)l> •X"X”' Aiu* nft piuuii- A XVH®*\* e\"-V
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  • Page 14/15 Advertisements
    • 118 14/15 RECmiSEUrni PERFORMANCE -m Q Streamlined beauty Greater economy New comfort Roominess GRACE PACE SPACE and 35-40 m.p.g. ECONOMY In city traffic, on steep hills, cruising on the open road, the Ford “Ten” sets a standard of performance far ahead of its class. It’s alive with smooth effortless power. It responds
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    • 24 14/15 CHOICE/T CEYLON rr*if K -c*» s >: «■**> v: •fe'^T'Se. S'»'''v s Sg? IS* K> SOLE AGENTS: HENRY WAUGH CO., LTD SINGAPORE, KUALA LUMPUR. IPOH PENANG.
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  • Article, Illustration
    249 16/17 Page 18 Malaya in the First Year of the War G. L. Peet 22 Singapore Crowded with Troops 23 The Island Fortress of Singapore Tretchikoff 24 Increasing Malaya’s Rice Production A. G. Robinson 33 Recollections and Impressions Sir Alexander Small 39 A Fairy Tale Cherry Gates 42 Haunted Mountain
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  • Page 16/17 Advertisements
    • 99 16/17 f y O' kA stf V V ~Z A m 0 o-. v: F' >v SSI ;rZSS A good education has assumed his son a fair start in Site. •> :-}T 'V -J 2. Have you given your children the same opportunities? K-xr-§N£&*3**« Does an Educational policy provide for their
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  • 2653 18/19  -  By G. L. Peet, Director of Information, Malaya. THIS article tells the story of Malaya’s part in the Second Great War. The period covered is the first twelve months. It is not possible to extend the record beyond that point owing to printing requirements,
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  • 2194 22/23 AT the outbreak of war, the fortress of Singapore was more strongly defended than at any time in its history. The fortifications which guard the naval base were completed, and the garrison had been reinforced by units of the Indian Army to the extent of more
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  • Page 22/23 Advertisements
    • 104 22/23 e ■i >5 B (fr w ■mm 7 k m V A a I >\4n o °o v i\/ 4*J ik«o A m h a dc tEN£R At manager •S! T r> v*;? WB rran t < f traits sittelments f- co uvAUM^Ii% ','V'V-Jb u -o<nU 11l M fh^Jrfk 1
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  • 2745 24/25 <o*4 By A. S. Robinson, B.Sc., M. Inst. C.E., Director and Adviser, Drainage and Irrigation, S.S. and F.M.S. HTHEN asking me to write this article, the Straits Times Annual stressed the public interest in the policy of increasing rice production as part of Malaya's war
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  • Page 26/27 Advertisements
    • 78 26/27 hi: ii ,u ii \7rolE t CHEVROLET F QUO 18* BORNEO MOTORS LIMITED asi MALACCA SEREMBAN S 1 if 4Sf 2 SINGAPORE Branches fully equipped service stations maintained at SINGAPORE MALACCA SEREMBAN KUALA LUMPUR IPOH PENANG AGENTS FOR AUSTIN, CHEVROLET, RILEY CHRYSLER CARS AND AUSTIN, BEDFORD CHEVROLET TRUCKS PENANG Hmri
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  • Page 30/31 Advertisements
    • 86 30/31 The above illustrations indicate Malayan enterprises with which we are closely associated. TIN MINES —Mining supplies—electrical and mechanical equipment. Secretaries and Agents. IMPORTERS Primary and proprietary articles of every description distributed throughout 11 branches in Malaya Borneo. RUBBER ESTATES Estate supplies. Secretaries Agents. CONST R U CTI ON Building and
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  • 1938 32/33 IN this attempt to record some recollections and impressions after a period of 29 years in the public service in Malaya, l feel that it will be appropriate if I first describe the changes that have taken place in that branch of it in which my career
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  • Page 32/33 Advertisements
    • 49 32/33 a j(one tAcn SECURITY w w X m Security from knowing that every bottle of Johnnie Walker brings you fine, traditional quality as well as the protection of a tested and widely accepted, unchanging, mellow whisky. u JOHNNIE WALKER Born 1820 still going strong CALDBECKS, SINGAPORE, KUALA LUMPUR, PENANG.
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  • Page 34/35 Advertisements
    • 110 34/35 The last Ns w/ piMit NAZI fUCTOWtS u SUPPOffl thTwm W 1 War won't forever it is easy to allow present day conditions to obscure our view o£ the future. Wars pass, but our ordinary lives continue. Men must earn and save we must have food and drink the children
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  • Page 36/37 Advertisements
    • 347 36/37 CHEONG KOON SENG AND COMPANY, LIMITED. (Incorporated in Singapore) GENERAL AUCTIONEERS VALUERS, RECEIVERS REAL ESTATE AGENTS. VALUATIONS MADE, RENTS COLLECTED AND MORTGAGES ARRANGED. Registered Offices Nos. 8 10 Chulia Street, near Raffles Place. Telephone Nos. 7998 2809. ■k Branch Offices: No. 35 Jalan Ibrahim, Johore Bahru and Malacca. Johore Telephone
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  • 359 38/39 O many-coloured cats of crooked tail Who through these drowsy isles so sleekly rove, Time was when every tail was straight And men loved peace and thought no ill of Love. There was a princess from the western shore Oh she was sweetly brown from crown to
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  • Page 38/39 Advertisements
    • 215 38/39 C.Brandauer Co., Ltd. are the makers and inventors of the celebrated tiy MCha® CIRCULAR POINTED PENS which are noted for their smooth writing qualities. Brandauer’s make too, the famous Cebeeco Series, Clan Series, Law Pens of every description, the famous Lithographic pens 518, 558, 559, the new series of white
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  • Page 40/41 Advertisements
    • 112 40/41 SWISS 8 DAY LEVER MOVEMENT 1 M SEE OUR LARGE SELECTION OF TRAVELLING CLOCKS 3 V"ROLEX OYSTER PERPETUAL MODERN WATCHES AND CLOCKS GAMMETERS Opposite Clifford Pier P.O. BOX 221 SINGAPORE ft V--i.* > n. 9 i A V The Leading Departmen t Store which can serve all your requirements most
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    • 7 40/41 •V*: M' N l\v READING LONDON, ENGLAND.
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  • 4959 42/43  -  By H. Hughes-Hallett, M.C.S. THE peculiar hill and mountain structure of Borneo is dominated in British North Borneo by the colossal granite massif of Kinabalu, rising magnificently at its highest point to a height of 13,450 feet to attain the distinction of being the highest
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  • Page 44/45 Advertisements
    • 46 44/45 O. S. K. LINE r »*r Pit j *uul ■r'* V.. j/' a*» i.: s I t O. S. K. FAR EAST-AFRICA AND SOUTH AMERICA EXPRESS LINERS ARGENTINA MARI; BRASIL MARU HOKOKU MARU AIKOKU MARU AND KOKOKU MARU Offer you the fastest connection from Singapore to:
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  • Page 46/47 Advertisements
    • 163 46/47 I eost A Medal won by “Mapro" products in the last Malayan A g r i Ilorticul tural Exhibition burian r osteen SNm f, r- 3falwßlfe U c Illustrated above are some Mapro products •I 15 *1 'f L l L t. L. i --T L ■<L 1 tf 2_l
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  • Page 48/49 Advertisements
    • 321 48/49 tfe i9o{^ U aeed Hcuyti the most subtle recipes... the finest ingredients... the highest purity standard Nof merely a hundred years" experience entitles us to say “if Brand's make it, it must be good." There's a better reason, and one which matters more to you. Every one of Brand's seemingly
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  • Page 50/51 Advertisements
    • 109 50/51 t An a "ii :i^ W M T*! A ■^ia > ;.Jrgs»«a» as' it Table-linens, Handkerchiefs, Handbags, Ladies’ lingerie. Smart embroidered-shoes, Mandarin-coats. C. K. TANG Phone 2181 TANG’S HOUSE OF QUALITY You will find plenty to choose from our large and varied display of useful and fascinating Gifts for your
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  • Page 52/53 Advertisements
    • 58 52/53 IV mwm a w. 11l VIIWV.WW»*!]. W mabu n itta IS 1 i 1 lLpP er J room don sittn ygron loitA class teroom Ist sto Latest'-’ re now S Vian6"“” •”ss'““‘’ --JV irg. A°" 0 roows. t»«* >« Or'ent koha r<Aa, uc ro tfce ;S «0 S anJXZz ~ft
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  • 557 54/55 ON my daily journeys in Singapore I pass a market. It is quite an ordinary sort of market, with the smell of fish and onions lying like a blanket around it, lorries, handcarts, rickshas, coolies and customers jostling each other in its environs, and all the
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  • Page 54/55 Advertisements
    • 102 54/55 wmM mi 1 .Y k ail f S*NW r>v '»r ptwciv W maJuh to u Utt You will find that people with Swan Pens are usually good correspondents. Because Swan always makes writing much easier more smooth, more swift, and totally free from all irritating distractions which interrupt your flow
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  • Page 56/57 Advertisements
    • 145 56/57 p H R ENANG HILL RAILWAY LEASURABLE JOURNEY ERFECT SAFETY ILL HOLIDAY EALTHFUL RECREATIONS ARMONIOUS SURROUNDINGS AILWAY RATES ARE LOW ECORD OF EFFICIENCY HIGH ELIABLE IN ALL RESPECTS HALF FARE: Saturdays, Sundays, Holidays, and Daily after 4 p.m. HALF FARE: Concession Tickets Always SEASON TICKETS ON APPLICATION AT STATION. CEMETERY
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    • 280 56/57 CHlVERS ■WAV 1BUIT ST A M04S P jh m '4 53 5?. 3?' 8 s^Xi Farm-fresh fruit, long experience in jam Snaking and the finest modem hygienic fcnditions make Chivers’ Jam the highest quality you can buy. The Orchard Factory is, as its name implies, actually surrounded by the Firm’s
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  • 2198 58/59  -  The Official Residence of the Governor By E.L.S. Jennings /POVERNMENT House carries its years well. As buildings go in other climes it might scarcely he said to have attained ihe full stature of manhood, but by Singapore standards it is almost
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  • Page 60/61 Advertisements
    • 302 60/61 HAMMOND ELECTRIC CLOCKS PARKWAY THE PARKWAY—For those who prefer a Round Wall Clock, an unusual value Good looking too 4%” dial chrome plated bezel, case colours, ivory, green and red 6%” Diameter $8.75 STEWARDESS THE STEWARDESS —An attractive treatment for a Wall clock smart, stylish, cast case finished in ivory,
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  • Page 62/63 Advertisements
    • 38 62/63 ft >-■**?—* n» y AUSTRALIA ft B ENGLAND ROPEWA YS have solved transport problems for Industries in all parts of the world INDIA BRITISH ROPEWAY ENGINEERING CO., LTD. 1 4-1 8 High Holborn, London, England. Cables: Boxhauling London. AFRICA
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  • Page 64 Advertisements
    • 145 64 In the NBWS PLATFORM shoes So cool, so flexible, so long-wearing and so very smart you will adore their distinctive Style their cushioned comfort. YOONG CHEONG Si tr p A The Fashion Shoe shop 354, 356 NORTH BRIDGE ROAD SINGAPORE PHONE 4293 Outstanding Eyewear Choice Today BREAKAGE NUMOUNT FUL-VUE Sides
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  • 21 65 Sunset over Smith Point, Christmas Island, one of the little-known parts of the Straits Settlements. Photograph by Dr. Gibson-Hill
    Photograph by Dr. Gibson-Hill  -  21 words

  • 4109 66/67 QARAWAK will next year commemorate the centenary of its formal transfer in 1841 from the Sultan of Brunei to James Brooke, the first “White Rajah.” The Brooke family be gan its association with Sarawak, however, in 1839 when James Brooke first landed at Kuching and the
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  • Page 68/69 Advertisements
    • 188 68/69 ENTERTAINMENT COMFORT PLEASURE I lie comfort and service of the I*. O. and 8.1. ships is world renowned. Below is a photograph of a few items from a Cold Table, liven omitting the salads, trifles and the cheeses these dishes have a definite gala air in keeping with any meal
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  • Page 70/71 Advertisements
    • 149 70/71 t y r. A. «> S* r! ?vi> t's i Jf j J > K ,M/ w*A* A*‘jP K S 1 v y?fV *’•*/> v*j3&\ .1« A *> V J ■uiMIfJTZ VT*l >s^v i^Ms»" r Ji' iJFrw v 7/ •V-l»'»"* JT K V» V k ft v&sMmJxkT* V> i r?kfritrl?
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  • Page 72/73 Advertisements
    • 154 72/73 mi w aS bad V»< e o ,rQ be\P 1 aU ra ctWe A par' l I2l*s& 'sg&XsZS'SZ'* Ea ,a bv>' «*'*'»> k dra' bO Ow ff\o dre^ aro* dre {e^ o\ us oU' oO e Pst^ eS \\d V.e l <* plO mVa'" 5 p\o jte' a^ arf" u
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  • 2270 74/75  -  By Amynedd IN Malaya it is only very rarely that one is treated to the sight of wild animals of the larger kinds in their natural surroundings and pursuing their lawful occasions in one s full and uninterrupted view-. Such however was my happy
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  • Page 74/75 Advertisements
    • 336 74/75 r. INI peaks' to us< Craftsman-Made SPORTS GOODS Whatever their game, sportsmen, who appreciate the finer points of good play are unanimous in their enthusiasm for Gunn Moore Sports Equipment. The finest traditions of English craftsmanship and first class materials combine to make G. M. hand-made Bats, Rackets, Hockey Sticks,
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  • Page 78/79 Advertisements
    • 202 78/79 LONDON SPONSORS THE STOCKINGLESS LEG Intel wi w *V K w ea tree a out 1 tit the el eu a n ee a the ill leete* oie. Tiffin tables were almost overturned when a gust of rumour whispered the first news of Cyclax Stockingless Cream —"stockings from a jar."
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    • 22 78/79 KELLY AND WALSH LTD. RAFFLES PLACE, SINGAPORE. for BOOKS ON MALAYA BORNEO JAVA CHINA JAPAN KELLY AND WALSH LTD. RAFFLES PLACE, SINGAPORE.
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  • 2857 80/81  -  A CHINESE PROBLEM IN MALAYA YESTERDAY AND TODAY by Victor Purcell 'THE Chinese have not been the only gamblers in Malaya, but they have certainlv been the principal ones. The Malays, for their part, were content, until stimulated by Chinese example, to confine their betting to
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  • Page 80/81 Advertisements
    • 96 80/81 4 WW&# *$jt&&** S&SS !v.v -v%; vv -r>." SoBS&cr .V r ?^v^^ ‘tjlfJW* i v* s 4 m mm 4 1 m j<? m y-^s jgt V; SR pjkT^Rs V W r Mk m m K 1 5 RE TV: :0^-m fe ■%<-# ■V-v as |1 ss m. zy.t t&i'
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  • Page 82/83 Advertisements
    • 47 82/83 '0^ce t s7y ■'zf&Uh »5 W 4 wx V*: &s i m J m i w§g 'r'Kf'Al’ >■.* 3» 5MC I' l?o/> 38 M *>A rimi <**• *2£'*-'-.- -is*- r Presentation print for framing —fcni/e etched by V. Tretchikoff of W.P.S. For Kelvinator Refrigeration Represented By BRINKMANN Co. s
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  • Page 84/85 Advertisements
    • 209 84/85 m t o rO^' <\\e t \od oS tot s Vo? AeN e Y^V r Vt'i C >Vote vti» c io" 1 «*>- wB -*e2gs&2&&‘ZZei2L *> %eot \tv' col?*co«<„ d‘ ce O* eC tfa» 1 eV‘ .ivo^Vi sell V> eSe eV^^^deV a«' d P 1 \io e L,t ,<rtP CO
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  • Page 86/87 Advertisements
    • 90 86/87 P Y E THE IDEAL RADIO FOR YOUR BED ROOM-CLEAR DISTINCT AND EFFICIENT rrfFl EVERYTHING MODERN IN SANITARY FITTINGS AND APPLIANCES rr rr rr rr rn lir PTiTS r- 8 it n*. 0 II '""//A I ftv.fr' I HOE BOON LEONG 28/30 ORCHARD ROAD, S’PORE TPB BIGGEST STOCKISTS OF QUALITY
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  • Page 88/89 Advertisements
    • 18 88/89 with rm mnios mtsr umms mm mmm-mm srms UUHIT€ A WAYS AG€NTS 5 I N CAT* O R
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    • 38 88/89 The Sign of Greatest Sales Malaya's Promoters CONSULT H. T. TAN PUBLICITY BUREAU LTD THE MALAYAN SALESMAN For the largest Share of Malaya’s Trade Specialists in ENGLISH-CHINESE-MALAY-TAMIL Advertising 78, ROBINSON ROAD PHONES 2313 3213 SINGAPORE Tel. Add. “TANSPUB”
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  • 1081 90/91  -  By S. Durai Raja Singam F. r. g. s. 17ERY few people in Malaya know the history and signifie- ance of the flag of the state or settlement in which they live. Neither are there many who know how, When and where these flags should
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  • 1124 92/93  -  By ONN BIN JA’AFAR Johore State Councillor IN the past, the Malays have lived in a world of their own, resigned to the acts of their rulers, at times benevolent but more often autocratic, and contented with a standard of living both simple and
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  • Page 92/93 Advertisements
    • 96 92/93 V/, VVi^\\Xx -TxjSS**' \N' X SSNZ k C XXXV VCXX Beaa*»® 8^ vx^xx^ X>^\\v V XX" \V >xv\^ S*x«^ .XV N' v S* V ,XVN\^ X\' SSSS 'W \V N' V U 1 W0* sr r S? tt e 1« b» ,F' ...<*' 1 \S^ x^vwvm v\\ ou ity ua
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  • 565 94/95 C H AIS'GES which inhabitants oj a remote part of Borneo have undergone in contact with civilization are quoted horn a Sarawak Government official’s report in the Pioneer Book, published by the Malayan agency of the British and Foreign Bible Society. The report taken from
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  • Page 94/95 Advertisements
    • 109 94/95 I m V TON CHASSIS 2 N TON CHASSIS 3 TON CHASSIS TON CHASSIS 6 TON CHASSIS 1 c c o °**e« F° mb in e 6 »4r„ ,,f>0 *<&:• *W* *°R c° U^nto,S£ C N T«O>* o, a,a "c ea fKtrg """I ,er c -«vTl*' 1 c °mfort L
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  • 3822 96/97  -  t I BirdS neither r m evh bathe in the H Bird* «> 1 float on <*• J bat refuse t fly, at ,htch can riy> Birds htcn nQt wa lk, H whicK denoted P“ ren 1 cannot recognise the.r J Mm. By Dr. C. A.
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  • Page 98/99 Advertisements
    • 57 98/99 ml* iim l. k k k 'XV I =!C\-r, f V 41 I It < k y y Ft* V ■V" N o o o A I <s RRD I 0 SPECIALLY BUILT FOR LONG SERVICE IN THE TROPICS MADE /N ENGLAND ui r n i n s (Advertisement of
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  • Page 100/101 Advertisements

  • Page 102/103 Advertisements
    • 138 102/103 cfH ...y d /1 Ui 1 <IC rt m w. 4 ai5§ y 4 m/t#*. rf, V* I V 0 r5E FN A S '•V.y W. b Lavender Gift Case No. 16/66 Gift Case for Men no. 21/22 Bond Street Perfume Lavender Gift Case No. 16/37 Perfume Gift Case no.
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  • 869 106/107 TT is a typical small river in Malaya. The banks are about three feet high and sheer, and of light-red stiff clay. The water is crystal-clear, and where the sunlight strikes upon it one can see the grey sand at the bottom. In it there are many snags
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  • Page 106/107 Advertisements
    • 48 106/107 Modern methods, equipment and plant, combined with highest quality materials, are responsible for the increasing popularity of PHOENIX Aerated Waters and Special Fruit Drinks. From cork to content, only the very best is good enough for PHOENIX. Office Works 11, Palmer Road, Singapore. UR Phones 3700-3709 Cable Phoenix
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  • 2228 108/109 II was a most extraordinary thing; first I saw, or thought 1 saw, a bungalow upon the hill, and the next moment there was the road winding a long way ahead of me, the hill in the distance and the sea surging up on the
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  • Page 110/111 Advertisements
    • 124 110/111 Üby JIU AND SERVICE UNIVERSAL CARS LTD SINGAPORE. V CARS null AND COMMERCIAL VEHICLES. WEARNE BROS. LTD. KUALA LUMPUR. Take your Ford where you will in Malaya and you will find efficient Service at every important centre. The ever-increasing number of Ford cars on the road, has necessitated that our
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  • 962 112/113  -  X)1 Jo"" StVYo* 1 HE would have been considered ugly even for a gorilla, and he first loomed on our horizon as a gardener. It was soon evident that he had never seen a garden before. But he was so bright and willing,
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  • Page 112/113 Advertisements
    • 148 112/113 r. for A mm V'. int il SM? > 13! in JEWELLERY.. DESIGNED WITH A TOUCH OF TOMORROW. AT f 6 V THOSE WOMEN OF FASHION WHO SEEK THE UNUSUAL, WILL THRILL TO THE CHARM, THE ARTISTRY AND THE UNQUESTIONABLE DISTINCTION OF DE SILVA S LATEST CREATIONS IN DIAMOND DOUBLE-CLIP
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  • 2098 114/115  -  mu&6 By Dr. T. H. SILCOCK, Professor of Economics at Raffles College 'J'HE role of Raffles College in the training of teachers and of junior officers in the municipalities and governments of the peninsula is well known. Every year more than a dozen graduates attend
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  • Page 116/117 Advertisements
    • 272 116/117 PEKING ART CARPETS AND RUGS. (Direct from Peking) We stock the largest. Ihe latest and the most comprehensive collection in town. m Also available CAMPHORWOOD CHESTS JEWELLERY and CURIOS STRAW MATTINGS ETC. at most competitive prices. Largest Selection Best Quality The PEKING CO., 81. HIGH STREET—The only address in SINGAPORE.
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  • Page 118/119 Advertisements
    • 96 118/119 THE To Live fully Today, provide for Tomorrow No thoughtful man can fully enjoy the present unless he has provided against uncertainties of the future. INSURANCE COMPANY HEAD OFFICE: TORONTO. CANADA established 1887 Life Insurance offers a practical way to meet future needs. It is the only plan by which
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  • 596 120/121  -  By G. Elliot Turner, M.C.S. IF a Portuguese soldier of the 16th century could return to Malacca he would find a great difference in the place. He would recognise the Santiago Gate, the ruined Church of St. Paul on the hill, Mount Ophir, the islands off
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  • Page 120/121 Advertisements
    • 213 120/121 A «•o L {h' > c m v *>■ mi m SL, <* I w t Xr l* S ***&»+m I I *K r% ■4 ®?J» M hm 1 fc V <*s A The joy of Sanderson Indecolor Fabrics begins when you go to choose them. Each one is lovelier
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  • Article, Illustration
    2160 122/123  -  7 r Hs SN r U Rc Aa A s av 7 UA fO by Arthur Mynott Late of the Mines Department, F.M.S. J 'TIN-STEALING as described here refers to mining on State land without authority, and in my time in the Federated Malay Slates it was mostly
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  • Page 122/123 Advertisements
    • 158 122/123 M .m' :I a A m When Going Out For Dinner or a Dance Society demands that you should be appropriately attired. Wear Your Mess Jacket modelled on the lines of a dress coat minus the tails. To be on the safe side go to a tailor who knows how
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  • Page 124/125 Advertisements
    • 175 124/125 t*M* v w» m, ?i7* Whir-r-ring propellers, a short run across the ’drome and you’re in the air, circling to higher altitudes. Everything below on land and a sea hurries past. Blue makes way for a rolling carpet of green, ribbon-like roads am cross and recross. A winding silver river
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  • Page 126/127 Advertisements
    • 174 126/127 S«* BEFORE YOU buy that YEAR MAKE /r 4 C/^ Waterman's It s more than a good idea for a gift —it’s a subtle way of paying the compliment ‘only the very best is good enough for you’—for Waterman’s pens are the finest in the world. When you give a
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  • Page 128/129 Advertisements
    • 225 128/129 For Vis i o 11 “FUL VUE” Is the best TESTING FREE PRICE MODERATE Consult:NEW CHINA OPTICAL CO. 71, HIGH STREET, SINGAPORE PHONE 3786 M. S. ALLY Co. PROVISIONERS 6, BATTERY ROAD SING A PO RE for GOOD AND RELIABLE SERVICE r< i< o RADIO pouJ£T V Form-4 1000-1-40 From
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    • 258 128/129 If you read a good deal write or sew a lot you need this wonderful lamp to keep your eyes young You see, the trouble with the ordinary lamp is that you have to move yourself to get the best light for your purpose —then it’s often a poor, badly
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  • 2058 130/131  -  c$ n/lodel cfetilemeni m wlalaya... fJiiidu mg (he jsuchokoqu I r /9 or ike deeper By Harry Miller \IO walls surround the Leper Settlement at Sungei Buloh. Selangor, the biggest leper institution in the British Empire and the second largest in the world. Around the boundaries
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  • Page 134/135 Advertisements
    • 132 134/135 F. M. S. RAILWAYS “LUXURIOUS TRAVEL IN THE TROPICS’’ TJ-rr If Singapore Penang Day Mail Train Leaving Kuala Lumpur Air-conditioned first class coaches and air-conditioned first class buffet cars are attached to Day Mail Trains as between Penang and Kuala Lumpur and Kuala Lumpur and Singapore respectively and air-conditioned first
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  • Page 136/137 Advertisements
    • 230 136/137 ik 8 I The Sin Chew Jit Poll The most reliable and up-to-date Chinese newspaper in Malaya that is the reputation earned by the SIN CHEW JIT POH which is owned by Mr. Aw Boon Haw, 0.8. E. Printed on a modern $150,000 Rotary press, the Sin Chew Jit Poh
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    • 26 136/137 Ask your Stationer to show you TUCK’S CHRISTMAS CARDS CALENDARS Specially designed for times like these RAPHAEL TUCK SONS, LTD., RAPHAEL HOUSE. MOORFIELDS, LONDON. E.C.2, ENGLAND.
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  • 608 138/139  -  By Mary Henshall. COOKIE sighed. In the good old days before the Mem had come he hadn’t often been reprimanded. Now, if he wasn’t ticked off good and hard at least once a day, it meant the Mem was away and wasn’t there to do her
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  • Page 138/139 Advertisements
    • 364 138/139 ĕ Ma k e Movies Your Hobby Make your hobby the most fascinating of all-HOME MOVlES—it’s fun! There are unlimited opportunities! And with a Bell Howell Filmo Bmm camera, you get professional results with amateur ease. For Filmos are precision-built by the makers of Hollywood professional movie equipment. Just press
      364 words

  • 2342 140/141  -  By Max Bolter PEEING Malaya and its peoples with a camera has given me a great deal of fun. There is much for the camera to ex plore, and Malaya would he a photographer’s paradise but for a few facts which I will set out later.
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  • Page 142/143 Advertisements
    • 235 142/143 SOUTH AFRICA incomparable travel d w 1/Vkh tfc '3 /cm<s 1 m m %‘yr^^A wm i\ *s B I 11 I* =vk* -it, W« I* t 4 xA'lt-fcAv,.. SfeWSSSr. its BSSllllilffi *^v N Y For further particulars and travel literature apply:— Trade Commissioner for South Africa, I, Finlayson Green, Singapore.
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  • Page 144/145 Advertisements
    • 115 144/145 ft Jtf ft GENERAL AUCTIONEERS, VALUERS, RECEIVERS, ESTATE COMMISSION AGENTS. .1 A. 1,/ CHEONG HOCK CHYE l CO., LTD. NQI-A, RAFFLES PLACE, S’POREB \B PHONE NQ 3478 s== y i/I/ y V 06 it. m m m 5T S ndtERS ter ms Ca W al Sp eCl pIUGS lot a
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  • 1909 146/147  -  e °/de o/k Z W4/ > F By Capt. N. M. Hashim 1.5.0. (Member of the Legislative Council of the Straits Settlements) f|IHE Malavs of Malaya —whence came they? Who are they? The Malay version is that their princes are descended from Alexander the Great, ft
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  • Page 148/149 Advertisements
    • 73 148/149 HE j <+* M *jGm I.o*:# THE WHISKY OF LONG AGE ESTABLISHED 18 6 9 TRUE TO ITS NAME THE WHISKY OF TO-DAY YOU SHOULD TRY IT! a o//e e °ye/ hA?**/, «Rfi a J/'.fNV'-'' 6 r.-36ti ia&ggs I rr S> V 'Hi aw K AW* *f e *se 4^/
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  • Page 150/151 Advertisements
    • 212 150/151 MAKE YOUR u OWN MOVIES with a Cine "Kodak It’s as simple to make brilliant personal movies of your happy, interesting experiences as it is to take snapshots Moreover, it’s surprisingly inexpensive with a Cine-“ Kodak” Eight—the world’s cheapest camera to run. Movie-making in full colour is just as easy,
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  • Page 152/153 Advertisements
    • 139 152/153 Wvf* .1 9 S; i S*:J MB '7/7! V 1 7^C To-day the world’s loveliest and wisest women realise that though their beauty regime must be thorough it need not be elaborate or expensive. Night and morning Cleanse, Tone, Nourish with Elizabeth Arden’s refreshing Cleansing Cream, Skin Tonic and Velva
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    • 68 152/153 By designing and fabricating and erecting machinery, equipment and buildings to aid the more efficient production and handling of Malaya’s primary products, United Engineers Limited assist in the Empire’s joint effort to win the war and retain peace. Departments include: Structural Engineering; Civil Engineering; Building Foundries for casting Iron, Steel
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  • Page 154/155 Advertisements
    • 159 154/155 7 f\ 1 ■^3 v .O' i r k ■s rm 1 w s n y M V3 tv. m 1 J Or r i /T ■> V» A0 y Mi -J. STEADY A S SHE Members of the Executive Council of the Straits Settlements (From left to right): The
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  • 1894 156/157  -  UNEXPECTED CULTURAL LINKS By C.S. Venkatachar, IC.S. Agent in Malaya of the Government of India. THE beginnings of human civilization show far more con- tinuity and interrelation with different regions of the world than was once supposed. The movements of people and the migration and diffusion
    1,894 words
  • Page 156/157 Advertisements
    • 83 156/157 A m YOU 1 THERE CAN STILL v'N Hi m OR FLY YOUR MAIL In the rapidly changing conditions of today new contact with men and markets is vital. Travel by air offers you greater speed and much more BRITISH OR FLY YOUR GOODS convenience. Never before has transport by
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  • 1849 160/161  -  KELANTAN SINCE THE TREATY By A. C. Baker, M. C. S., Former British Adviser, Kelantan /T is just 30 years since the treaty between Great Britain and the Malay State oj Kelantan was signed and the advisory system was applied to
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  • Page 160/161 Advertisements
    • 52 160/161 ROSSES NATIONAL Cash Register Owners are getting the complete protection, accurate and reliable information which helps reduce expenses to a minimum and build larger profits. K? If so, it register or ish Register DNAL Cash suggest the r business. 'MENT: »TERS A N D AR D IST A L L
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  • Page 162/163 Advertisements
    • 62 162/163 mm > RS^WSHS si iw r \r-'yft «SK m M I %-fiy V: Whether for architectural decoration or articles for the home, there is nothing to compare with “Stavbrite” Stainless Steel. It stays bright for ever. i* 9* Jt* ■AS A 1 si #1 M 3 i STAYBR PER AIN
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  • Article, Illustration
    622 164/165  -  r Mjuden^k Ik. By J. G. Reid NOT many who climb the road to Fraser’s Hill know that less than two miles from the road, and easily accessible, lies a waterfall which, now Kinjang Falls at Chenderiang arc no more, must be one of the finest in the
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  • 1115 166/167  -  air “Straits Bom Which is predominant in the Malayan Chinese youth—the Chinese culture bred in him. or the British customs he has learned? I have often been called a hypocrite because, after 1 have made a choice, I change my mind the next day, either because the
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  • Page 166/167 Advertisements
    • 270 166/167 V v "MY DEAR, YOU LOOK TWENTY YEARS YOUNGER!" V Ti ,:V; WP m t <7 ĕ K i 5 Vi /S A r r* ot 3^ 0 L \i w Y V Yf^ sr pr V* nTY V o V YV r «I It sounds like a gross exaggeration
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  • Page 168/169 Advertisements
    • 277 168/169 Splitting Head? f And smart men always use Anzora for their hair. The reason is that Anzora is the best, most healthful hair dressing you can buy. It prevents scurf and dandruff, and keeps the hair in perfect condition and the head cool. ANZORA CREAM FOR GREASY SCALPS ANZORA VIOLA
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  • Page 170/171 Advertisements
    • 166 170/171 ty P 5 a s 2& f I A m L&MSH£%CUi£ FINANCIAL SECURITY branches MALAYA: Star (Kedah): 42. nW* n-'XZ'SXZ. *»>*»"■ <*■■ S “T Sg’ r S.-W--s^r^c-'»« I 3 Jalan Sayangiar. I Reach Street. nang: 2 ?7 &W. Jalan Tungku Ahmad, .gamat. Birch Road. ■remban. Uonh Bridge Road, mgapore- South
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  • 876 172/173  -  by J. R. W. 1 L/ TE are a Lonely Wife and a Lonely Husband on an lsoW lated Estate on the river. We learned that from Women’s Supplement in the Straits Times. However, we sometimes run out of toothpaste and the dog’s worm powders, and
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  • Page 172/173 Advertisements
    • 202 172/173 What a heavenly material that is! “It’s a Cepea fabric. They always come in the loveliest patterns.' A sJii D KAJ j .1 1 PC 9S L^-t X t’-m f s r r r j f) W: £s-lY-vj tj ml P|, 4 i U) 9 iy.-> ft 7—* J til
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  • Page 174/175 Advertisements
    • 121 174/175 how many times have You BEEN told to opder OUR STATIONARY FROM Singapore stationery MART/ Co AND DlAL-^g.' t z 'n V Lj f A SINGAPORE STATIONERY MART Stationer» Paper Merchant», Printer Rubber Stamp Mahers an*/ Stockists of Drawing Materials. IS ALWAYS AT YOUR SERVICE No. 28, CHULIA ST., SINGAPORE.
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  • Page 176/177 Advertisements
    • 43 176/177 OODALL PLAYING CARDS Makers of the Universally Known “Pneumatic”, “Boudoir”, “Society”, “Federation” Playing Cards Sold by all the leading Stationers Stores Throughout Malaya. For special cards such as CLUB MONOGRAMS, REGIMENTAL CRESTS, ADVERTISING CARDS, etc., etc., Please apply to THE BORNEO COMPANY, LTD.
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  • Page 178/179 Advertisements
    • 133 178/179 The Nanyang Siang Pau (FOUNDED 1923) The most Influential Chinese Newspaper Caters for the Chinese Commercial Section, giving complete coverage throughout British Malaya and the Archipelago. The Nanyang Siang Pau has earned the confidence of the Chinese reading population, which is proved by the constantly increasing circulation. Sin Kuo Min
      133 words
    • 186 178/179 for Service and Quality in Everything ELECTRICAL SANITARY consult TAN CHENG MOH 152, Cross St. P. O. Box 780 SINGAPORE, S.S. General Electrical and Sanitary Merchants, Manufacturers’ Agents, Importers Exporters. Phone 3064 for your requirements. jUJti we RESTORED NATURALLY TO ITS ORIGINAL COLOUR Why reconcile yourself to that tell-tale sign
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  • Page 180/181 Advertisements
    • 178 180/181 LENDRUM LIMITED. LONDON. THE LEADING PAPER AND HOUSE IN MALAYA FOR PRINTERS SUPPLIES Suppliers of the following well-known brands of Paper “Driwell” Blotting “Durafort” Ledger “Cow” Cream Laid “Commerce” Ledger Samson Extra Strong Ba nk Antelope Brand “Eastern” Bond “Elephant Buffalo” Brand Progress AGENTS R. W. Crabtree Sons, Ltd. Hunter-Penrose,
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    • 23 180/181 SPIC for PA Suppliers of the Papers used in the Production of this Annual CHINA BUILDING, SINGAPORE P. O. BOX 572 Phone 3070
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  • Page 182/183 Advertisements
    • 100 182/183 MACHINERY APPARATUS, CHEMICALS, COPPER, BRASS, ZINC, &c. FOR ALL REPRODUCTION PROCESSES MANUFACTURED BY HUNTER PENROSE LTD. 10 9, FARRINGDON ROAD, LONDON, ENGLAND. SOLE AGENTS—MALAYA THAILAND. LENDRUM LIMITED c/o THE BORNEO COMPANY LIMITED. EVERYTHING GUMMED EVERYTHING COATED SAMUEL JONES Co., Ltd. LONDON. Noncurling Gummed Papers Gumstrip Sealing Tape Lightning Sealing Machines
      100 words
    • 59 182/183 JOHN KIDD CO., LTD, 3. NOEL STREET OXFORD STREET, LONDON, ENGLAND. Cables INKHOLDER LONDON Established more than a Century. Manufacturers of Printing Inks for all Processes, the J.K.” Roller Composition, Lithographic and Letterpress Varnishes, etc. All Products specially made to suit the climate of Malaya. J Agents for Malaya:THE BORNEO
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  • Page 184 Advertisements
    • 643 184 INDEX TO ADVERTISEMENTS A. Ahmed din Bros. Page Allsopp’s Beer Ally Co. M.S. Anzora Cream Aurora Ltd Australian Primary Producers B. Borneo Motors Ltd Brandauer Pens Brands’ Essence Brinkmann Motors British Overseas Airways British Ropeway Engineering C. Cable Wireless Ltd Cepea Fabrics Cheong Hock Chye Co. Ltd Cheong Koon Seng
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  • Page 185 Advertisements
    • 49 185 r* m s r 3K m m n S«%/> a a m *(lkH i n EH*h K M mjn wahbi MS i s I It SAM SM£ m mr -x ESS fe- m :>, M ■r. a V-'.V .t :-<'•/ N.'“"r- < V"_*-.-/5. v\ \V-; >-,... i \.--v v •s
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