The National Courtesy Campaign was launched on 1 June 1979 by the then prime minister Lee Kuan Yew. The aim of the campaign was “to create a pleasant social environment, with Singaporeans considerate to each other and thoughtful of each other's needs”.
The National School Savings Campaign (NSSC) was introduced to government and government-aided schools in 1969 to cultivate thrift in students and to encourage them to save with the Post Office Savings Bank (POSB). The campaign was also part of a domestic savings ...
Awareness of good diet and nutrition has been an ongoing theme in the government's drive to impart a healthy lifestyle among Singaporeans. Various national nutrition programmes have been launched since the 1970s in the wake of increased illnesses that arise from ...
The National Anti-Drug Abuse Campaign is an annual event jointly organised by the National Council Against Drug Abuse (NCADA) and Central Narcotics Bureau (CNB). Held annually in June to commemorate World Drug Day, it incorporates a series of youth-oriented activities ...
The National Campaign to Minimise Cash Transactions was launched on 14 March 1985 to urge Singaporeans to carry out financial transactions electronically. The drive to bring Singapore closer to a cashless society was part of the government’s plan to increase productivity. ...
The Ministry of Health launched the National Healthy Lifestyle Programme in 1992 to promote a healthy lifestyle among Singaporeans. It was officially inaugurated by then Prime Minister Goh Chok Tong. The programme is focused on an annual, month-long campaign, the ...
The Keep Singapore Clean campaign was one of Singapore’s first national campaigns as an independent nation. Launched on 1 October 1968 by then Prime Minister Lee Kuan Yew, the month-long campaign aimed to make Singapore the cleanest and greenest city in the region ...
The Tree Planting campaign was launched by the government in 1963 with the objective of making Singapore a green city. Every year a minimum of 10,000 saplings are planted as part of this campaign. The campaign includes an annual Tree Planting Day.
National Loyalty Week was held between 3 and 10 December 1959 to encourage a sense of loyalty among the diverse citizens of the new state of Singapore. It saw the inauguration of key national symbols including the state flag, the national anthem, the state crest ...
The annual National Day Awards (NDA) is a means of recognising various forms of merit and service to the nation. At the NDA investiture ceremony, Singaporeans and non-Singaporeans are honoured for their excellent contributions to the civil or military service, ...
The National AIDS Control Programme is an action plan for protecting against and preventing the spread of HIV infection and AIDS in the country. It was formulated by the Advisory Committee on AIDS formed by the Ministry of Health (MOH) in 1985, soon after the first ...
The Road Courtesy Campaign launched by then Deputy Prime Minister Toh Chin Chye on 10 September 1966 is the first national campaign to try and instil more awareness of road safety in all road users. It marked the start of a sustained effort in Singapore to bring ...
The first productivity promotion campaign was inaugurated on 12 April 1975 by then Minister for Foreign Affairs S. Rajaratnam at Victoria Memorial Hall. As reflected in the slogan “Productivity Is Our Business”, the campaign aimed to instil greater awareness of ...
The Singapore Kindness Movement (SKM) was launched in 1997 in response to the then prime minister Goh Chok Tong’s call for Singapore to become a gracious society by the 21st century. The objectives of the movement are: “to encourage Singaporeans to be kind and ...
Racial Harmony Day is an annual event held on 21 July to commemorate the communal riots of 1964 and teach students the importance of maintaining racial and religious harmony in Singapore’s multicultural and multi-ethnic society. It was launched in 1997 as part ...
Launched by then prime minister Goh Chok Tong at the National Stadium on 3 October 1993, the Great Singapore Workout is a fitness routine that formed part of the month-long National Healthy Lifestyle Programme. The workout is a specially designed low-impact aerobic ...
Launched in November 1990, the Clean and Green Week (CGW) took place for a week in November each year until 2007 when it became a yearlong campaign and was consequently renamed Clean and Green Singapore. The Clean and Green campaign aims to protect and care for ...
The Born to Read, Read to Bond programme aimed to promote reading from young and deepen family ties by increasing parent-child bonding. The programme, introduced by the National Library Board on 27 November 2001, was designed for newly born children to children ...
The Yellow Ribbon Project is a national initiative aimed at encouraging the community, through various programmes and activities, to accept ex-offenders released from prisons and drug rehabilitation centres as well as support their reintegration into society. It ...
The Speak Good English Movement (SGEM) was launched on 29 April 2000 by then Prime Minister Goh Chok Tong to “encourage Singaporeans to speak grammatically correct English that is universally understood”. The movement was introduced as a response to the growing ...