The National School Savings Campaign (NSSC) was introduced to government and government-aided schools in 1969 to cultivate thrift in students and to encourage them to save with the Post Office Savings Bank (POSB). The campaign was also part of a domestic savings ...
The Speak Mandarin Campaign was launched on 7 September 1979 by the then prime minister of Singapore, Lee Kuan Yew. The campaign was initially started to simplify the language environment, improve communication among Chinese Singaporeans from the various dialect ...
The Road Courtesy Campaign launched by then Deputy Prime Minister Toh Chin Chye on 10 September 1966 is the first national campaign to try and instil more awareness of road safety in all road users. It marked the start of a sustained effort in Singapore to bring ...
Since gaining independence in 1965, Singapore has conducted many national campaigns. These have covered a wide range of topics such as public cleanliness, family planning, courtesy and workplace productivity. Other campaigns include ones that encourage people to ...
The Malayan Campaign consisted of a series of battles fought in Malaya between Allied (mainly British Commonwealth) and Axis (primarily Japanese) forces. The campaign began on 8 December 1941 when Japanese forces landed in Singora and Patani in southern Thailand, ...
The National Courtesy Campaign was launched on 1 June 1979 by the then prime minister Lee Kuan Yew. The aim of the campaign was “to create a pleasant social environment, with Singaporeans considerate to each other and thoughtful of each other's needs”.
The National Anti-Drug Abuse Campaign is an annual event jointly organised by the National Council Against Drug Abuse (NCADA) and Central Narcotics Bureau (CNB). Held annually in June to commemorate World Drug Day, it incorporates a series of youth-oriented activities ...
The first productivity promotion campaign was inaugurated on 12 April 1975 by then Minister for Foreign Affairs S. Rajaratnam at Victoria Memorial Hall. As reflected in the slogan “Productivity Is Our Business”, the campaign aimed to instil greater awareness of ...
The Keep Singapore Clean campaign was one of Singapore’s first national campaigns as an independent nation. Launched on 1 October 1968 by then Prime Minister Lee Kuan Yew, the month-long campaign aimed to make Singapore the cleanest and greenest city in the region ...
The national campaign to minimise cash transactions was launched on 14 March 1985 to urge Singaporeans to carry out financial transactions electronically. The drive to bring Singapore closer to a cashless society was part of the government’s plan to improve efficiency ...
The Keep Public Toilets Clean campaign series was launched by the Ministry of Environment (ENV) in July 1983. Held in the same month as the National Courtesy Campaign (NCC), the public education programme was started with the aim of promoting good public toilet ...
Recognising the importance of family planning to national development, the government organised Singapore’s first national family planning campaign in 1960. The campaign aimed to raise public awareness on the need for family planning and the disadvantages of having ...
The Tree Planting campaign was launched by the government in 1963 with the objective of making Singapore a green city. Every year a minimum of 10,000 saplings are planted as part of this campaign. The campaign includes an annual Tree Planting Day.
The National AIDS Control Programme is an action plan for protecting against and preventing the spread of HIV (human immunodeficiency virus) infection and AIDS (acquired immunodeficiency syndrome) in Singapore. It was formulated by the Advisory Committee on AIDS ...
Singa the Courtesy Lion (also known as Singa the Lion or Singa) was introduced to the public in 1982 as the official mascot for Singapore’s National Courtesy Campaign (NCC). In his role as courtesy mascot, Singa has appeared in numerous publicity materials, souvenirs ...
As an island that lacks natural water resources and land for water storage facilities, Singapore is one of the most water-stressed countries in the world. To overcome these limitations, the city-state employs a multipronged strategy to ensure a sustainable water ...
The Ministry of Health launched the National Healthy Lifestyle Programme in 1992 to promote a healthy lifestyle among Singaporeans. It was officially inaugurated by then Prime Minister Goh Chok Tong. The programme is focused on an annual, month-long campaign, the ...
The Grow More Food Campaign was started during the Japanese Occupation to place a check on inflation and to prepare for an eventual blockade from enemy forces. People were encouraged to strive for self-sufficiency by growing their own food. Vegetables, tapioca ...
Between 1980 and 1995, the National Library embarked on the computerisation of its library operations and services. To keep abreast with the information technology (IT) revolution, new audiovisual, multimedia and online services were also launched. Decentralisation ...
National service (NS) was introduced in post-independence Singapore when the National Service (Amendment) Act came into effect on 17 March 1967. Then Defence Minister Goh Keng Swee justified the government’s decision to introduce compulsory conscription of male ...